DESIGN + BUILD
GRAPHIC DESIGN
Branding, packaging, signage, and web design. From a single senior creative partner with 16 years of experience across Fortune 500 brands and emerging companies.
01
Branding
Complete identity systems — logo, visual language, brand guidelines, and collateral – built to scale across every channel and touchpoint. Strategy before aesthetics, every time.
02
Packaging
Consumer packaging informed by years on national brands. From single SKUs to full product line systems with good-better-best architecture, shelf-ready and on brand.
03
Signage
Environmental and print signage that translates brand into physical space — wayfinding, institutional, event, and retail. Designed to work in the real world.
04
Web Design
Brand-driven websites built to communicate and convert. Designed in Illustrator, built on proven platforms, or prepared for your development team with a complete design system.
SERVICES
Four disciplines.
One designer. No hand-offs.
1
Strategy & Brief
Define the goal, the audience, and the 3–5 things the work must communicate. No design begins until this is locked.
2
Content & Direction
Copy, assets, and visual direction established before any layouts are created. Content defines design — not the other way around.
3
Design
Full-fidelity design with real content applied. Desktop and mobile for web. All formats for print. Presented for one consolidated round of review.
4
Build & Delivery
Development executes the approved design precisely — no new decisions in build. Final files, credentials, and handoff documentation included.
APPROACH
Every project follows a defined process. A methodology designed for delivery.
Most design problems aren't design problems. They're strategy problems, content problems, or clarity problems. The process exists to surface those issues before they become expensive revisions.
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Every engagement begins with a clear brief and ends with a complete, approved deliverable. You work directly with the principal designer from first conversation to final file. No account managers, no junior teams, no translation loss between what you said and what gets built.
Crockpot
VISUAL BRAND REFRESH
IRWIN Tools
PACKAGING SYSTEM
LENOX Tools
PRODUCT + PACKAGING
Coleman
PRODUCT INNOVATION
Alchemy-Rx
BRANDING & INNOVATION
Yankee Candle
PACKAGING INNOVATION
Hudsonville Ice Cream
BRANDING + PACKAGING
Harrison Gray Search
BRANDING + WEB
Michigan State University
BRANDING
Calphalon
CREATIVE DIRECTION
Kinder Bueno
PACKAGING INNOVATION
FireKeepers Casino Hotel
BRANDING, WEB + ADVERTISING
PRINCIPAL
Ryan Payne
CALL + TEXT
(269) 873-8778
LOCATION
Southwest Michigan · Serving clients nationwide
AVAILABILITY
Accepting new projects
CONTACT
Lets talk about your project.
Whether you need a full rebrand, a single deliverable, or just want to understand the scope and cost of what you're considering — reach out. Straightforward conversation from the start.